If you have a business and you are using Gmail/Hotmail/Yahoo or any other mass market free email provider then you should read on. You may be starting a new business and having a new website, you should also add creating a custom email address to your to-do list.
Generic addresses scream unprofessional
You may already have a personal address that is @gmail, @yahoo, @btconnect, @hotmail and think that these free accounts work perfectly well. Using free email addresses detracts from the value that you want to offer your customers. If you are not convinced, consider this; would you feel more confident working with firstname.lastname@example.org OR email@example.com